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1,000,000 sq.m. Red Star Macalline Commercial Complex Project of ANG

2020-09-08



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Project Positioning

1. International Hardware Tools Procurement Centre

Linyi Anliang Hardware City, with a total construction area of about 500,000 square meters, has three forms of architecture, including traditional three-storey continuous shops, a centralized mall and a single leisure and entertainment commercial body with special positioning, mainly serving international and domestic famous hardware brand manufacturers, creating an international hardware tool procurement centre, providing nationwide rapid supply services for dealers at all levels of the national hardware professional wholesale market, leveraging on Linyi's geographical With the advantage of Linyi's location, the Yiwu China Commodity City and the Yongkang China Science and Technology Hardware City as the industry model, set the strengths of a thousand families, create a new benchmark in the hardware industry and pioneer the hardware trade industry in China.


Relying on the project's unique hardware warehousing advantages, integrated and improved logistics advantages, unrepeatable financial guarantee advantages, the first domestic exhibition and display service advantages, and the distinctive positioning of medium and high-end hardware tools exhibition and trade, coupled with the construction of the first domestic exhibition and trade information integration system (e-commerce) and the strong government support of Linyi Municipal Government based on the ultimate purpose of industrial sublimation and transformation, Linyi Anrong Hardware City will definitely become The best partner for growing Chinese hardware manufacturers to open and occupy the domestic market, the best incubation park for the branding of Chinese mainstream hardware manufacturers, and the most recognized first-class procurement and supply base for the national hardware wholesale market.


2、Comprehensive service provider for Chinese hardware and tool manufacturers


To open up the domestic market, the best choice for hardware tool manufacturers is to locate their warehouses and marketing centres in Linyi, which has the best logistics conditions and influence on hardware trade, and in Linyi Anrong Hardware City, which is supported by a modern market operation concept and the most advanced information technology integration control, as well as strong investors' financial resources. In order to provide a good service to the manufacturers, Linyi Anrong Hardware City relies on the merchant management committee and government authorities to create six platforms to support and assist the merchants.


Platform One: AnGrain's unique financial guarantee platform - an easy way to realise your business dreams!


Anhui Group is based on international trade and cereal, oil and food processing, real estate development and construction management. With the main body of participating and holding enterprises such as Guoyuan Securities, AnGrain Xingye, AnGrain Futures and AnGrain Pawn, the Group is fully involved in various asset management activities such as financial investment, guarantee, securities, futures and pawn, and has strong capital financing capability. After its establishment, it will provide comprehensive guarantee, economic information consulting, financial management, investment and project evaluation services to the merchants of Linyi Anrifood Hardware City, solving the problem of difficult financing for small and medium-sized enterprises in one go.


Platform 2: Anfood's unique international trade platform - easy to achieve global trade and procurement!


Anrong International, a subsidiary of Anrong Group, is mainly engaged in import and export trade, mainly exporting mechanical and electrical products such as ships, home appliances, lighting equipment, auto parts, computer parts, etc. The market covers more than 100 countries and regions, with an annual import and export scale of US$400 million and an annual sales revenue of over RMB 3.5 billion. It will also strengthen the new domestic hardware market expansion model of promoting domestic sales through export sales.


Platform 3: Anrong's unique warehousing and logistics platform - to enhance business efficiency and reduce operating costs!


Linyi Anrong Hardware City has pioneered the design and construction of a special hardware warehouse covering an area of 40,000 square meters, and is actively coordinating with the government to build a 2,000-3,000 mu China Hardware Warehouse Base in the next three to five years, and relying on Linyi Anrong Hardware City and the China Hardware Warehouse Base to achieve the perfect undertaking of the transfer of hardware production capacity in the Yangtze River Delta, and planning a hardware industrial park covering an area of about 1,000 mu to realize Linyi's dream of becoming the new hardware capital of China. It will create the best exhibition and trade environment and brand building space in the country for the enterprises operating in Linyi Anliang Hardware City.


Platform 4: Anrion's unique e-commerce platform - the first Anrion Linyi Digital Hardware City in China!


Linyi Anrong Hardware City, in collaboration with Zhaoyin Technology, a leading technology expert in the field of e-commerce, has created the first professional and systematic exhibition and trade information system integrated with Anrong Linyi Digital Hardware City in China. With the daily delivery of macro information on the national hardware market and targeted trade skills training, merchants can enjoy the most advanced international information technology operation services once they have chosen Linyi Anrong Hardware City and completed the shop laying.


Platform 5: Anrong's unique exhibition and trade platform - Linyi cannot do without a national hardware fair!


Linyi Anrong Hardware City, in collaboration with Hefei Blue Arrow Exhibition Company, has created hardware fairs of various levels and categories for its customers, including organizing delegations to participate in top international and domestic fairs, organizing a series of hardware tool fairs facing the target procurement gathering places and the China Linyi Hardware Fair relying on the Linyi Hardware Market. "Through the organization of exhibitions and fairs, the authority, market influence and brand integrity of Linyi Anliang Hardware City are rapidly enhanced, the operating profit and brand added value of business operators are effectively increased, and business operators are supported to build distinctive Chinese hardware well-known trademark brands.


Platform 6: Anrong's unique brand incubation platform - creating a new brand cluster for China's hardware industry!


Linyi Anrong Hardware City is heavily funded by Hefei Jinyutang Real Estate Marketing Planning Agency, Xinjingxiang Marketing Planning Agency, Hefei Zhaoyin Technology Information Integration Service Agency, Hefei Blue Arrow Exhibition Service Agency, as well as the core hardware professional media and the hardware chambers of commerce in various central cities in China, joining hands to build the first professional, modernized and digitalized hardware wholesale market in China, relying closely on government guidance. Close contact with high-end hardware manufacturers, take the lead in determining all services in the interests of manufacturers, and strive to promote the healthy development of the industry's ambitious goals.


China hardware look here, here is Linyi.

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